BELL HELMETS TAKES
POWERSPORTS INDUSTRY INTO UNCHARTERED TERRITORY WITH NEW ROGUE
Category-Defying
Helmet Bridges Gap Between Open-Face and Full-Face, with Innovative Detachable
Muzzle-System for Coverage Against the Elements
Scotts
Valley, CA, Jan. 8, 2013 – The innovators at Bell that pioneered the first
racing helmets in 1954, are blazing yet another new trail for the industry with
the company’s latest category-defying product introduction. Today, Bell
unveiled “Rogue,” a totally unique open-face helmet, designed to provide facial
coverage from the elements that previously had not been provided by any other
open-face helmet on the market.
Designed
with the cruiser market in mind, but appropriate for a wide variety of
motorcycling applications, Rogue addresses a long-standing gap in the market
for an open-face helmet that provides increased coverage against the elements.
Particularly useful in cold-weather conditions and for long-distance touring,
Rogue is equipped with a first-of-its-kind, adjustable and detachable “muzzle”
system, allowing riders increased comfort and protection against the
elements. The muzzle benefits are also aesthetic, creating an
ominous-look to the Rogue, ideal for the attitude and lifestyle synonymous with
the cruiser category.
“For
years, our sales reps and dealers have had cruiser riders lamenting about the
need to lose their bandanas for an open face helmet that’s got the attitude and
style that they seek, but also provides some facial coverage for wet, cold or
other harsh riding conditions,” said Chris Sackett, General Manager, Bell
Powersports. “Rogue fulfills this need from both a standpoint of function and
form, with an edgy design that makes it hands down the meanest-looking helmet
we’ve ever made. So far, pre-orders from our dealers have been extremely
strong, and we’re excited to see the consumer reception for this unique new
design.”
Rogue
is based on a lightweight composite shell that looks like a half helmet, but is
actually a three-quarter design, thanks to an EPS that extends from the rear
portion of the shell into a comfortable neck roll pad. The innovative muzzle is
constructed from molded thermoplastic polyurethane, featuring air vents and a
removable fleece liner for added comfort and protection. The muzzle fastens to
the helmet through a FidLock magnetic connection system, easily fastened
directly into the system’s magnetic receptors and removed by simply sliding the
muzzle piece in an upward direction. Length is also adjustable through
straps on either side of the muzzle that ratchet into the helmet
shell.
The
helmet’s shell and EPS are available in three sizes for more expansive size
range and maximum comfort, with the liner being removable and washable. Rogue
is DOT certified, and available in Solid Black, Solid Matte Black, Army Green
and Solid Gunny finishes. Rogue is priced for retail at $249.95 and will be
available at Bell dealers in March.
Pre-Order your Bell Rogue Helmet Here:
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